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ENGLISH FOR MARKETING and ADVERTISING  ,  Oxford University Press


ENGLISH FOR MARKETING and ADVERTISING




: ENGLISH FOR MARKETING and ADVERTISING
: Oxford University Press
: , , ,
ISBN: 0194579182
ISBN-13(EAN): 9780194579186
:
: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English. Overview English for Marketing and Advertising is suitable for anyone who works in marketing and advertising. The course covers a range of skills and topics such as talking to clients, discussing advertising campaigns, establishing a marketing plan, and writing a press release. The course addresses all the essential responsibilities of those working in marketing and advertising departments. Students practise relevant vocabulary and speaking skills for tasks such as telephoning, emailing, and giving presentations. The course introduces specialist vocabulary relating to branding, market research, direct marketing, and public relations.
: Business and ESP Intermediate (Mid B1-mid C1)

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